Online surveys are everywhere on the internet. They're a cheap alternative to 'real life' surveys, and even a novice market researcher can put together an exhaustive survey in minutes, using companies such as eSurveys or as QuestionPro. However, the more extensive the survey, the fewer respondents you'll get:

your online survey completion rate will be higher if the survey is short and succinct    — [1]

Keep the questionnaire as short as possible. [...]it is so important it is worth repeating. More people will complete a shorter questionnaire    — [2]

RTBi's 30 Second Surveys are simple, one-page questionnaires, typically between 4 and 8 questions; with so few questions, not only are respondents more likely to be happy to answer, but they're far more likely to answer every single question and complete the survey.

A survey can be private (respondents are individually invited by email), or public (each survey has a unique link that you can advertise however you like).

RTBi's focus remains on giving small businesses an accurate picture of how their business is performing. These simple, intuitive surveys are just one of many ways in which we can help. To learn more about RTBi, please visit our main web site.

[1] – eSurveys' "14 Tips For Writing An Effective Online Survey"
[2] – The Survey System: "Survey Design"

Currently, our surveys boast two features that other offerings don't:

1.  Partner Questions
Partners (in other words, any one you want) can be given access to add their own supplemental questions.

For example: you work for the Marketing Department of a major hotel franchise. Clients are asked for their email address on checkout, and within an hour or two, they receive an email with a link to a customer satisfaction-focused 30 Second Survey. You set the first four questions, but allow each franchisee to add up to three questions of their own choosing. Not only does each hotel get their individual login to RTBi CSS, and access to their own results, but you can compare each of your franchisees' performance, live as the results come in.

2.  Irregular response detection
Our software can detect irregularities in the way in which a respondent has answered the survey, and these ill-considered (or potentially fraudulent entries) can be discarded prior to analysis.

For example: your company is paying field researchers, per respondent, to survey people in outlying regions. It's costly to verify that all the results being input by the researcher are legitimate. However, suspect patterns can be reasonably easy to spot with some straightforward statistical number-crunching, and our system can alert you to possible problems.

If you would like to begin using RTBi's 30 Second Surveys to help you better understand your own business, please contact us.